Our Services
Marketing Communications
You have a lot of people to reach, and a lot of ways to reach them. That might mean a brochure, quarterly newsletters, a print ad or direct mail. Maybe it’s a website or public service announcement. We can help you determine the best ways to communicate with your target audiences, and then produce whatever materials you need.
Media Relations
A call from a reporter can make you ecstatic or uneasy—or possibly both. News reports, opinion pieces and feature stories can mean a big payoff or a big problem, and it isn’t always easy to receive the kind of coverage you want.
Our media relations experts have a thorough understanding the local and national press, and an excellent rapport with local journalists.
We know how to craft press releases to pique journalists’ interest and orchestrate press conferences to give them the information they need. We can field calls from reporters or give you the training you need to handle them yourself.
Crisis Communications
The best kind of crisis is one that doesn’t happen. Early action can avert potential problems, which is where Waters & Company can help. We can help you communicate with necessary parties to stop a potential crisis in its tracks. When you are proactive and honest up front, there is usually less to worry about later.
When a crisis does strike, immediate action is key. The longer you wait, the worse it gets. Waters & Company can help you create a plan of action. We will help you communicate honest yet favorable answers to tough questions. We can organize press conferences, draft letters or set up meetings with interested parties. Once the issue is resolved, we can also help your organization rebuild any good will that might have been damaged.
Public Policy/Public Affairs
Elected officials and government agencies hold tremendous power, but so do the people they serve. When trying to implement a change in public policy, the support of the elected and the electorate is essential.
Whether you’re a government agency or a grassroots coalition, you need to be prepared to rally support. You also need to be prepared to face-off against opponents with strength and conviction.
Our team has handled—and won—some of Orange County’s most sensitive and contentious public policy battles. We can handle all aspects of your campaign, from setting up face-to-face meetings with elected officials or key community leaders to holding a briefing for reporters, from creating a letter-writing campaign or hosting a public rally.
Community Relations
A good relationship with the public is key to the success of any project. Whether you are trying to change behavior, alert the community about an event or promote a new product, we can help.
When you come to us with your goal, we will create and implement a plan tailored to your specific needs, to get you the results you want. That might mean creating a brochure, landing a big news story or holding community meetings. It means crafting messages, anticipating tough questions and coming up with honest answers. It means relating to different audiences in ways that resonate with them and help to get your message across.
Speechwriting and Coaching
Many people cringe at the thought of writing or giving a public speech. There is a lot to consider: Who is your audience? What do you want to say?
What is the best way to say it? Waters & Company can help answer those questions and more. We have written speeches for EXAMPLES. We can craft a speech for you, and give you the tools you need to deliver the speech—and field any questions—with clarity and confidence.
Web-based Media
You never get a second chance to make a first impression, and in today’s world, a first impression is often found online. What does your website say about your organization? Does it send the right message? Can people find what they need?
In today’s world, where people rely on the technology like never before, it is extremely important to have a fresh, informative and easy-to-use website. Other web-based media like email alerts can help you keep connected with customers, constituents or other interested parties, and can communicate important information in the blink of an eye.
Our staff can analyze your existing site or create a new one—using text, photos and a layout that will keep you up-to-date in an ever-changing environment. Special Events